Proof Point
71% of U.S. smartphone and tablet users leveraged on-demand services apps in 2016, with bank transfer, content streaming and food order as top used services
U.S. On-Demand Services App Usage
2016
| Note: | Data based on research conducted by U.K. Office of Communications (Ofcom) of 1,016 U.S. random adults over age 18 from online consumer panel, with 95% confidence level and 3% margin of error. |
Proof Point Findings
- On-Demand Services – Offered by companies and marketplaces to fulfill consumer demand through real-time or near real-time provisioning of goods, content and services
- U.S. On-Demand Services Utility Rate – 71% of U.S. smartphone and tablet users claimed to have used on-demand service through apps at least once in 2016
- Top Services Used – Include making bank transfer (40%), streaming or downloading audio (39%), streaming or downloading video (36%), and ordering food (29%)
- Top Perceived Benefits – Highlighted convenience, faster transactions, less stress, easier order and re-order process, wider range of choices, and increasing preference for technology-based services as top reasons for app-based, on-demand service use
- Key Drivers – Include proliferation of mobile apps, increasing utility of smartphone and tablets to complete transactions, expanding connectivity, and growing demand for immediate product and service delivery
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Date Last Updated |
April 27, 2017
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