U.S. Mobile and Wearable Device Penetration

U.S. Mobile and Wearable Device Penetration

Proof Point

While smartphone, tablet and ebook reader penetration growth slowed in 2016, wearable devices showed emerging growth

U.S. Mobile and Wearable Device Penetration

2014 – 2016 (percentage of population)

Proof Point Findings

  • Mobile and Wearable Device Penetration – Population segment owning mobile and wearable devices, such as smartphones, tablets, ebook readers, fitness bands, smartwatches, and virtual reality headsets
  • Slowing Mobile Device Penetration Growth – Experienced slowdown between 2015 and 2016 as market becomes increasingly saturated, with smartphone increasing by 7% and tablet by 8%, compared to more than 10% growth recorded by both between 2014 and 2015, while Ebook reader ownership remained stable
  • Increasing Wearable Device Ownership – Saw huge increases between 2015 and 2016 with fitness band growing from 10% to 17%, smartwatch from 4% to 12% and VR headsets from 0% to 8%
  • Key Drivers – Include increasing mobile device adoption among older population, expanding functionalities and integration capabilities of wearable devices, proliferation of applications for both mobile and wearable devices, and increasing network connectivity


Market Disruption




Date Last Updated

May 8, 2017

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