Proof Point
20% of Americans used mobile payments to complete in-store transactions in 2016, with money transfers and food-related purchases top transaction categories
U.S. Top In-Store Mobile Payment Transactions
2016 (percentage of U.S. mobile payment users)
| Note: | Data based on Deloitte's 2016 Mobile Consumer Survey of 2,000 U.S. respondents |
Proof Point Findings
- In-Store Mobile Payment – Point-of-sale transactions completed by waving mobile phones against electronic readers or use of mobile wallets through payment technology services such as Apple Pay, Android Pay, AliPay, and Square
- U.S. In-Store Mobile Payment Transactions – Use of mobile payment at least once grew slightly from 18% in 2015 to 20% in 2016, significant slowdown from 13% increase between 2014 and 2015
- Top Transactions – Money transfer (40%) and food-related purchases in coffee shops (39%), fast food (39%), restaurant (37%), and grocery (36%) top in-store transactions completed using mobile payments
- Key Drivers – Include expanding number of merchants adopting mobile payment technologies, growing preference for seamless and cashless transactions, improving security features, and increasing integration of mobile wallets with other applications, such as loyalty programs and coupons
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Accelerator |
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Market Disruption |
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Sector |
Cross-sector
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Source |
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Date Last Updated |
May 8, 2017
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