Proof Point
U.S. smart speaker owners surveyed by NPR use their device regularly to listen to music, ask for information, and control appliances
Top Used Functionalities of Smart Speakers
2017 (percentage of respondents)
| Note: | Data based on National Public Radio (NPR) and Edison Research’s Smart Audio Report, which surveyed 1,620 people online, aged 18 and above, 800 of which are smart speaker owners, and 15 people through in-home interviews, all of which own smart speakers |
Proof Point Findings
- Smart Speaker – Stand-alone, Internet-connected speaker that can run tasks, such as streaming music, setting reminders, ordering products, and controlling other connected-home devices, using artificial intelligence and voice commands
- Listening to Music – More than two-thirds of smart speaker owners surveyed by NPR and Edison Research say they use device regularly to listen to music, with 38% also using device to listen to radio
- Acquiring Information – 58% of respondents use smart speakers to ask about weather, while 52% ask general questions
- Getting News – 45% listen to news on smart speaker, with close to third listening to radio news/talk
- Key Growth Drivers – Include increasing consumer adoption of AI-enabled home devices, intensifying competition among big tech companies, improving network connectivity, and rapidly expanding artificial intelligence capabilities
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Accelerator |
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Sector |
Consumer Durables, Information Technology, Media and Entertainment
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Source |
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Date Last Updated |
July 30, 2018
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