Proof Point
Apple's share of active smartphones in use declined to 34% in 2017 from 37% in 2016, as Chinese Android brands rise, according to data from mobile app analytics firm Flurry
Top 10 Active Smartphones by Manufacturer
2016 – 2017 (percentage)
| Note: | Data taken from mobile app analytics company Flurry which tracks more than one million applications, across 2.6 billion devices globally |
Proof Point Findings
- Active Smartphones – Active smart mobile devices in use as monitored by Flurry based on app data it collects
- Apple Decline – App analytics firm Flurry finds Apple still leading with 34% of active devices in 2017, though share dipped from 37% in 2016, with Android devices making up two-thirds of active smartphones globally
- Chinese Manufacturers Rise – Chinese Android device manufacturers grew in share in 2017, including Huawei (5%), Xiaomi (4%), OPPO (3%), and Vivo (2%)
- Key Growth Drivers – Include innovative device features and performance, falling smartphone prices, intensifying competition from Chinese players, increasing smartphone penetration in emerging markets, and improving incomes and consumption
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Accelerator |
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Market Disruption |
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Sector |
Consumer Non-Durables, Information Technology
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Source |
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Date Last Updated |
September 19, 2018
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