How Small Businesses Leverage Their Websites

How Small Businesses Leverage Their Websites

Proof Point

More than half of small businesses leveraging websites to provide information and customer service, with only three in ten using them to sell products

How Small Businesses Leverage Their Websites

2017 (percentage of respondents)

Note: Data based on Wasp Barcode Technologies’ 2017 State of Small Business Report that surveyed over 1,100 U.S. small businesses (i.e., companies with five to 499 employees), with a 2.9 margin of error at 95% confidence level

Proof Point Findings

  • Information Dissemination – Most small businesses using websites to provide information about company’s offerings (65%) and contact information (55%)
  • Customer Service and Sales – 53% leverage websites for providing direct access to customer service, while only 28% use them to sell products
  • Job Application – 30% of small businesses allow visitors to apply for jobs through their websites
  • Key Growth Drivers – Include increased connectivity, growing consumer preference for online channels versus traditional distribution, increasing need for omnichannel presence, and emergence of more informed and empowered customers


Business Model and Practices

Business Model
and Practices




Date Last Updated

August 9, 2017

Leave a comment