Purchase Intent for Personalized Services

Purchase Intent for Personalized Services

Proof Point

Health, travel, and personal assistants top services consumers plan to buy within five years, according to Accenture survey

Purchase Intent for Personalized Services

2017 (percentage of global respondents)

Note: Data based on Accenture’s 2017 Digital Consumer Survey of 25,996 online consumers in 26 countries

Proof Point Findings

  • Personalized Services – Artificial intelligence applications that assist humans in tasks, personalizing services, recommendations, and advice based on collected data
  • Health Assistant – 60% of online consumers in Accenture survey plan to purchase health assistant services within five years, highest among personalized services
  • Other Useful Services – Include smart trip and personal assistant with 59% and 56% purchase intent rates, respectively
  • Not Useful Fashion Assistant – Majority (57%) of respondents have no plans to buy fashion assistant, with only 43% indicating intention to purchase in next five years
  • Key Growth Drivers – Include exponentially advancing computing power, proliferation of AI applications across industries, growing consumer adoption of AI-based virtual assistants, and improving home and remote network connectivity


Market Disruption


Information Technology


Date Last Updated

March 28, 2018

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