Proof Point
Accenture survey found consumers who lack confidence in security of their online data rose to 58% in 2017
Consumer Confidence in Security of Their Online Data
2017 (percentage of global respondents)
| Note: | Data based on Accenture’s 2017 Digital Consumer Survey of 25,996 online consumers in 26 countries |
Proof Point Findings
- Lack of Confidence – More (58%) online consumers in 2017 Accenture survey lacking confidence in security of their online data, compared to 55% in 2014, with those not totally confident almost doubling to 13% from just 7% in 2014
- Declining Consumer Confidence – Respondents totally confident on security of online data, regardless of website, dropped from range of 17-18% between 2014 and 2016 to 14% in 2017
- Key Drivers – Include proliferating and increasing sophistication of cybersecurity threats, greater demand for online security among consumers, and rise in government regulation punishing companies for mishandling consumer data
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Accelerator |
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Market Disruption |
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Sector |
Information Technology
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Source |
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Date Last Updated |
March 29, 2018
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