Global Retail Share of Customers and Sales Transactions

Proof Point

Criteo found customers worldwide using omnichannels generate more sales despite making up smallest share of customers in 2017

Global Retail Share of Customers and Sales Transactions

2017 (percentage)

Note: Data from Criteo’s Q4 2017 Global Commerce Review Survey of 5,000 retailers of over 80 countries

Proof Point Findings

  • Omnichannel Purchases – Internet advertising company Criteo found multi-channel users make up 27% of retailer sales, though representing only 7% of total customers in 2017
  • Offline Majority – Largest share of both customers and sales generated still come from on-site purchases
  • Key Growth Drivers – Include continuously evolving consumer shopping behavior, increasing consumer demand for seamless multi-channel experiences, and proliferation of tools that enable consumers and merchants to conduct transactions online, such as smartphones, cloud computing, and new payment systems


Market Disruption

Business Model and Practices

Business Model
and Practices


Wholesale and Retail Trade


Date Last Updated

July 18, 2018

Leave a comment