Global Retail E-Commerce Sales

Proof Point

Global retail e-commerce sales forecasted to reach $4.5 trillion by 2021, growing 19% annually

Global Retail E-Commerce Sales

2014 – 2021F (US$ trillions and percentage of total retail sales)

Proof Point Findings

  • Retail E-Commerce – Includes products or services ordered through Internet using any device, regardless of payment method or fulfillment; excludes travel and event tickets
  • Rapid Growth of E-Commerce – Estimated to grow at annual rate of more than 19%, reaching $4.5 trillion by 2021 from $1.3 trillion in 2014
  • Relative Size – E-commerce as percentage of total retail sales expected to more than double from 6.3% in 2014 to 16.1% in 2021
  • Key Growth Drivers – Expanding middle class, increasing mobile and internet penetration rate and intensifying competition between e-commerce players
  • Challenges in Emerging Markets – Underdeveloped digital payments technology, as well as weak logistics and infrastructure, seen as key challenges that could slow down growth of e-commerce in emerging markets



Wholesale and Retail Trade


Date Last Updated

May 3, 2018

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