Global Daily Video Viewership Across Devices

Proof Point

Emerging markets more likely to watch videos via mobile phones, laptops, and other Internet-enabled devices, while mature markets are still more inclined to use traditional TVs

Global Daily Video Viewership Across Devices

2017 (percentage of respondents)

Note: Data based on IBM’s survey of nearly 21,000 people across 42 countries. Emerging markets refer to countries which have not traditionally held prominent market positions but are undergoing rapid commercialization and development, including Brazil, Czech Republic, Egypt, India, Indonesia, Kenya, Pakistan, Philippines and more.

Proof Point Findings

  • Mobile Viewing – 55% of respondents from emerging markets watch videos daily using mobile device, compared to 28% from developed markets
  • Traditional TV – More than half of respondents from mature markets still watch video daily on traditional TV, compared to 41% of emerging markets
  • Multiple Screens – Consumers use variety of devices to watch videos daily, such as mobile phone, laptop, desktop, tablet, game console, traditional TV, and Internet-enabled TV
  • Key Growth Drivers – Include proliferation of on-demand video streaming platforms, improving home connectivity, expanding volume of video content, and increasing accessibility of low-cost devices, such as smartphones and tablets



Media and Entertainment


Date Last Updated

October 31, 2017

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