Global B2C E-Commerce Sales

Global B2C E-Commerce Sales, 2012-2017E

Proof Point

Global B2C e-commerce sales estimated to have reached $2.671 trillion in 2016, growing 22% annually from 2012

Global B2C E-Commerce Sales

2012 – 2017E (US$ trillions)

Proof Point Findings

  • B2C E-Commerce – Sale of products and services, fully or partly, through digital channels, excluding online gambling, cars and motor vehicles, houses and real estate, utilities and financial services
  • Global B2C E-Commerce Growth – Grew 22% annually between 2012 and 2016, reaching an estimated $2.671 trillion
  • Share of GDP – Increased to 3.11% of $73.11 trillion global GDP in 2015, from 2.44% in 2014
  • E-Commerce Buyers – 1.44 billion people bought goods and services online in 2015, spending $1,152 on average
  • Key Growth Drivers – Include increasingly technology-savvy consumers, rising middle-class income, particularly in emerging markets, advancing logistics systems, and increasing retailer adoption of cloud-based selling platforms



Date Last Updated

March 2, 2017

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