Proof Point
Gamification applications increasingly used to engage consumers across multiple industries
Gamified Applications in Selected Industries
Proof Point Findings
- Gamification – Using gaming tools such as point scoring, competition, rules and regulations to encourage engagement with product or service
- Education – Introducing and improving skills and knowledge as well as providing further motivation in learning
- Healthcare – Encouraging healthier lifestyle through small changes, improving overall fitness over time
- Energy Conservation – Reducing energy consumption and promoting efficient power use
- Food and Beverage – Increasing brand awareness, enabling customer loyalty programs and special offers, and providing alternative order and payment channels
- Social – Meeting new people online through shared friends, interests, proximity and conversations
- Media and Advertising – Showing interactive in-app ads to increase consumer interest in product or service advertised
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Accelerator |
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Business Model and Practices Business Model |
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Sector |
Cross-sector
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Source |
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Date Last Updated |
July 10, 2017
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