Proof Point
Half of consumers in PwC survey found to spend same amounts after using AI-enabled devices when shopping online in 2018, while three in ten spend less
Effect of Artificial Intelligence Devices on Online Shopping Spend
2018 (percentage of respondents)
| Note: | Data from PwC’s 2018 Global Consumer Insights Survey of more than 2,355 consumers across 27 countries |
Proof Point Findings
- Same Spending – 48% of respondents in PwC survey said that AI-enabled devices (e.g. Amazon Echo and Google Home) do not affect their online shopping expenditure
- Fewer Purchases – 30% of consumers surveyed said they spend less while using AI-enabled devices, most likely due to lack of visual displays motivating impulse purchase, with only 18% experiencing increase in spending
- Key Growth Divers – Include improving network connectivity, growing consumer adoption of AI-enabled home devices, and continuously evolving consumer shopping behavior
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Accelerator |
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Sector |
Consumer Durables, Consumer Non-Durables, Wholesale and Retail Trade
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Source |
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Date Last Updated |
June 18, 2018
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