Proof Point
Significant majority of consumers in worldwide SAP study do not want their data be used by brands without their knowledge in 2017
Consumers Who Dislike Brands Using Their Personal Data Without Their Knowledge
2017 (percentage of respondents)
| Note: | Data based on SAP's 2017 Global Consumer Insights Report which surveyed over 20,000 respondents in United States, Russia, Singapore, Canada, United Arab Emirates, India, United Kingdom, Saudi Arabia, Thailand, France, Colombia, China, Germany, Brazil, Japan, The Netherlands, Mexico, Korea, Poland, and Australia |
Proof Point Findings
- Global Average – 80% of consumers worldwide dislike having brands use their data without prior knowledge, according to SAP study
- Most Private Countries – Consumers from Russia (87%), Germany (85%), Colombia (84%) and Mexico (84%) expressed most dislike in letting brands use their personal data
- Key Growth Drivers – Include increasing volume and value of consumer data, growing number of data privacy breaches and cybersecurity-related incidences, and intensifying competition to provide personalized service and experience
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Market Disruption |
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Sector |
Cross-sector
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Date Last Updated |
January 3, 2019
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