Snap Inc. partnering with media companies and content producers to develop TV-like short episodes exclusively for Snap TV

Briefing

Snap Inc. partnering with media companies and content producers to develop TV-like short episodes exclusively for Snap TV

May 12, 2017

Briefing

  • Snap TV – Snap Inc., working with media companies to produce original and exclusive short TV-like episodes for Snapchat platform through Snap TV, including scripted dramas, daily news, shows and animated series
  • Integrated with Stories – Hosted in Stories section of Snapchat, which displays photos and videos of friends, as well as followed organizations and individuals
  • Snap TV Partners – Include NBC Universal, Turner, Discovery, ESPN, Vice Media, NFL, and Scripps Networks Interactive
  • Difference with Twitter – Aims to complement live TV, providing additional source for original content, compared to Twitter's recent video streaming initiative to replicate content shown by traditional networks

Accelerator

Business Model and Practices

Business Model
and Practices

Sector

Information Technology, Media and Entertainment

Organization

Snapchat Inc.

Source

Original Publication Date

May 4, 2017

Leave a comment