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Briefing
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- Smart Platform – Digital supermarket Ocado testing autonomous delivery in London for 10 days, delivering groceries using driverless van made by Oxbotica called Cargo Pod that can carry eight boxes
- How It Works – Alerts customers when package is loaded from mobile warehouse and requires them to pick up delivery when vehicle reaches front door by pressing button to unlock box that carries their package
- Human Assisted – Requires two personnel overseeing process, one from Oxbotica to manage systems and one from Ocado to guide customers through delivery process
- Business Model – Ocado plans to offer technologies behind Smart Platform, such as apps, warehouses, and autonomous delivery service to retailers, enabling them to compete with Amazon
- Commercial Launch – Both firms envision commercial launch of Smart Platform by 2019
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Accelerator
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Market Disruption
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Business Model and Practices
Business Model
and Practices
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Sector
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Transportation and Logistics, Wholesale and Retail Trade
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Organization
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Ocado Retail Ltd., Oxbotica
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Source
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"UK First: Autonomous grocery delivery trials in Greenwich,"
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Hern, A., "Ocado's self-drive vehicle makes deliveries in first UK trials",
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Vincent, J., "This UK supermarket could beat Amazon to self-driving grocery deliveries",
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Price, R., "Ocado is testing self-driving vans that can deliver groceries in London",
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Summers, N., "Ocado's driverless delivery van is a glimpse of the future",
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AcceleratingBiz analysis
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Original Publication Date
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June 27, 2017
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