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Briefing
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- Home Mapping – iRobot revealed high-end models of smart vacuum cleaner, Roomba, map floor plans of rooms and houses they clean and upload them in cloud, which company aims to share with partners in future
- Leveraging Cameras and Sensors – Currently uses cameras and mapping software to navigate around floors and avoid obstacles, as opposed to traditional short-range infrared laser technology installed in earlier models
- Raising Privacy Concerns – Will solicit customer consent before sharing data, but still raise some privacy concerns as floor plans can provide companies more information about customers, such as lifestyle, income level, and household demographics
- Potential Data Acquirers – Include big tech companies (e.g. Amazon, Apple, and Alphabet) looking to improve Internet-of-Things offerings, as well as advertisers working to come up with more accurate targeted marketing strategies
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