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Briefing
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- India iPhone Assembly – Apple will start assembling iPhones in Bangalore, India's tech capital, through contractor Wistron Corp by end of April 2017
- Targeted India Growth – Looking to market for long term growth as China sales continue to slow, banking that Indian consumers with rising incomes will buy premium-priced iPhones manufactured in Bangalore
- Low Current Share – iPhones comprise less than 2% of smartphone shipments in India, even though 750 million smartphones are expected to be sold there by 2020
- India Expansion – CEO Tim Cook said Apple is in discussions to set up retail stores and invest significantly in country
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Accelerator
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Business Model and Practices
Business Model
and Practices
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Sector
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Information Technology
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Organization
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Apple Inc.
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Source
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Original Publication Date
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February 3, 2017
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