Amazon makes first drone delivery in Cambridge, UK, with plans to deliver to dozen more customers in coming months

Briefing

February 7, 2017

Briefing	First Drone Delivery – Completed first drone delivery in Cambridge, UK, delivering package containing FireTV and snack to customer in 13 minutes Drone Technology – Electrically-powered drone carries items up to 2.7 kilograms in weight and flies autonomously guided by GPS Amazon’s Plans – Deliver selected orders within 30 minutes, expecting to trial dozen more customers near Cambridge warehouse in next months Higher Customer Expectations – Retailers race to provide fast on-demand delivery to cater to changing shopping habits with winners expected to come up with quickest, most convenient and economical way to serve customers
Accelerator	Drones
Market Disruption	Next-Generation Logistics
Business Model and Practices Business Model and Practices	Evolved Distribution Channels, Unique Value Propositions
Sector	Wholesale and Retail Trade
Organization	Amazon.com Inc.
Source	"Amazon makes first drone delivery," BBC, http://www.bbc.com/; AcceleratingBiz analysis
Original Publication Date	December 14, 2016

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