Faciometrics acquisition will add more augmented reality features to Facebook

Briefing

Faciometrics acquisition will add more augmented reality features to Facebook

December 16, 2016

Briefing

  • AR-related acquisition – Acquired Faciometrics, spinoff company from Carnegie Mellon which made an app that detects emotions from people’s faces
  • Facebook’s plans – Use Faciometrics technology to improve augmented reality selfie face masks on its videos and live broadcasts, which make photos and videos more engaging and fun, competing with Snapchat
  • Artificial intelligence – Apply deep learning to mobile through gesture controls and facial tracking, which can, for example, be used to like or display reactions to posts based on people’s emotions
  • Potential applications – Include augmented/virtual reality, animation, audience reaction measurement, driver monitoring, focus groups analysis, and depression diagnosis

Accelerator

Market Disruption

Sector

Information Technology, Media and Entertainment

Organization

Facebook Inc.

Source

Original Publication Date

November 17, 2016

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