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Briefing
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- Vertical views – Data from eye-tracking studies of digital marketing firm Mediative shows users scan search results vertically in both mobile and desktop compared to viewing them horizontally more than a decade ago
- Faster scrolls – Users spend less time consuming search results, down by half, to 1.3 seconds
- Organic search results – Number one organic search result gets most click activity regardless of device, though Knowledge Graph has reduced clicks by almost 22%
- Sponsored ads – Fare better on mobile than desktop with top two sponsored ads getting 19% clicks on mobile versus 15% on desktop
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Accelerator
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Sector
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Information Technology
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Organization
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Mediative
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Source
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Original Publication Date
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October 3, 2016
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