Consumer goods giant Unilever using artificial intelligence to hire entry-level employees, helping it employ more diverse workforce and cut recruitment time to four weeks

Briefing

Consumer goods giant Unilever using artificial intelligence to hire entry-level employees, helping it employ more diverse workforce and cut recruitment time to four weeks

August 9, 2017

Briefing
  • Artificial Intelligence-Based Hiring – Consumer goods company Unilever applying artificial intelligence to screen entry-level applicants, with first year resulting to double applications, more diverse hiring, and reduced recruitment time from four months to four weeks in North America
  • Social Media Integration – Job postings were announced in social media sites, such as Facebook and LinkedIn, with candidates submitting their LinkedIn profile
  • Algorithmic Screening – Algorithm scans applications and reduces number of candidates to half
  • Gamifying Recruitment – Screened candidates play neuroscience game developed by Pymetrics designed to match traits to open position
  • HireVue Interviews – Passing candidates go through interview analyzed by HireVue’s artificial intelligence that takes note of keywords, intonation, and body language
  • Human Judgment – Qualified applicants are then invited for in-person screening, where human managers determine candidate's fit for position

Accelerator
Artificial Intelligence

Business Model and Practices

Business Model
and Practices
Data, Interfaces and Algorithms, Smart, Creative People

Sector
Food and Beverage

Organization
Unilever NV

Source

Original Publication Date
June 28, 2017

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