BMW collaborating with Amazon to embed Alexa capabilities into BMW and MINI cars, allowing users to access infotainment system using voice commands

Briefing

BMW collaborating with Amazon to embed Alexa capabilities into BMW and MINI cars, allowing users to access infotainment system using voice commands

September 28, 2017

Briefing

  • Alexa-Enabled BMW Cars – BMW working with Amazon to integrate Alexa capabilities into selected BMW and MINI cars, enabling users to access infotainment features, as well as other third-party apps, through voice commands
  • Supported Commands – Allows users to get directions, play music, control connected home devices, and check news, as well as access other third-party apps, such as Starbucks and Ted Talks
  • Connected Car Interface – Will utilize far-field microphones for audio input and output, with supplemental information displayed on cars’ head units
  • Previous Collaboration– Two companies already partnered in 2016 to introduce skill that allows users to control selected vehicle features through Alexa-enabled devices, such as activating climate control, locking doors and checking fuel tanks
  • Commercial Availability – Will launch commercially starting mid-2018 in U.S., U.K., and Germany, integrated in all 2018 BMW and select MINI units

Accelerator

Market Disruption

Business Model and Practices

Business Model
and Practices

Sector

Information Technology, Transportation and Logistics

Organization

Amazon.com Inc., BMW AG

Source

Original Publication Date

September 27, 2017

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