Luxury auto maker Audi to offer car subscription service, Audi Select, which will be available initially in Dallas-Fort Worth area

Briefing

Luxury auto maker Audi to offer car subscription service, Audi Select, which will be available initially in Dallas-Fort Worth area

September 27, 2018

Briefing
  • Car Subscription Service – Car manufacturer Audi launched Audi Select, flexible subscription service that lets customers access five models of Audi cars for monthly fee of $1,395 in Dallas-Fort Worth, U.S.
  • Five Model Cars – Include Audi A4 sedan, A5 Cabriolet, Audi Q5, Audi Q7 sport utility vehicles (SUVs), and S5 Coupe, available for up to two swaps per month
  • Silvercar Rentals – Also includes two days of Silvercar rentals for Audi cars, accessible in many U.S. airports and cities
  • Channels – Customers can get their cars through home delivery, or pick them up at nearest dealership

Accelerator
Collaborative and Sharing Economy

Market Disruption
Access Over Ownership

Business Model and Practices

Business Model
and Practices
Managed Product Portfolios, New Revenue Models

Sector
Transportation and Logistics

Organization
Audi AG

Source

Original Publication Date
September 20, 2018

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