Lyft introduced scooter rental service in Denver, Colorado, with plans to expand in Santa Monica, California and 10 other cities by end of 2018

Briefing

September 10, 2018

Briefing	Scooter Rental Service – Ridesharing firm Lyft launched scooter rental service in Denver, Colorado, available through company's mobile app Availability – Service available in areas underserved by public transportation from 6 AM to 8 PM daily Pricing – Costs $1 to unlock scooter and 15 cents per minute used, while Community Pass program, which costs $5 per year for unlimited rides of up to 30 minutes, is available for low-income residents Expansion – Will soon launch service in Santa Monica, California with plans to expand in 10 more cities by end of 2018 Potential Competitors – Lime, Bird, Spin, and Razor also received permits to operate scooters on streets as part of one-year pilot program
Accelerator	Collaborative and Sharing Economy, Transportation and Mobility
Business Model and Practices Business Model and Practices	Managed Product Portfolios, New Customer Segments
Sector	Transportation and Logistics
Organization	Lyft
Source	"Lyft launches scooters in Denver, increasing mobility options while reducing congestion," Lyft, https://www.lyft.com/; Holt, K, "Lyft's first electric scooters arrive in Denver", Engadget, https://www.engadget.com/; Zhou, M. and Kerr, D., "Lyft is rolling out its first electric scooters today", CNET, https://www.cnet.com; AcceleratingBiz analysis
Original Publication Date	September 6, 2018

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