Proof Point
Six in ten publishers in Reuters Institute survey using artificial intelligence to filter content, with 40% also automating workflows and optimizing marketing efforts
Use of Artificial Intelligence in News Industry
2018 (percentage of respondents)
| Note: | Data based on Reuters Institute's survey of 194 editors, Chief Executive Officers (CEOs), and digital leaders of traditional and digital publishing companies from 29 countries |
Proof Point Findings
- Artificial Intelligence – Software technologies autonomously performing tasks equal to or better than humans
- Content Discovery – 59% of publishing companies claimed to be using AI to improve content recommendations, with more than one third saying it helps them find stories
- Increased Automation – Four in ten respondents leveraging AI to automate workflows, such as managing diaries, organizing meetings, responding to e-mails, fact-checking, news reporting, and moderating comments
- Optimized Marketing – 39% said artificial intelligence helps them optimize marketing, such as targeting audiences and personalizing offers and advertisements
- Key Drivers – Include proliferation of AI-based applications, increasing need for companies to automate work processes, and intensifying competitive landscape
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Accelerator |
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Business Model and Practices Business Model |
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Sector |
Media and Entertainment
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Source |
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Date Last Updated |
July 27, 2018
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