Proof Point
Lack of resources and difficulty implementing top challenges facing retailers in providing omnichannel experiences to consumers, according to PwC survey
Greatest Challenges Retailers Face in Providing Omnichannel Experience to Customers
2017 (percentage of respondents)
| Note: | Data based on PwC & SAP 2017 Retailer Survey covering 24,471 respondents, including more than 300 retailers, from 29 countries across six continents |
Proof Point Findings
- Omnichannel Definition – Multi-channel selling and servicing to customers, including websites, traditional storefronts, and mobile apps
- Lack of Resources – Almost half of retailers identified lack of resources as greatest challenge in implementing omnichannel experience to customers, including budget (30%), expertise (10%) and other internal resources (6%)
- Implementation Difficulty – Four in ten respondents encountered difficulties integrating omnichannel approach in their legacy systems
- Key Growth Drivers – Include continuously evolving consumer shopping behavior, increasing consumer demand for seamless multi-channel engagement with brands, and proliferation of digital technology-enabled tools enabling consumers and merchants to conduct transactions online, such as smartphones, cloud computing, and new payment systems
|
Market Disruption |
|
|
Business Model and Practices Business Model |
|
|
Sector |
Wholesale and Retail Trade
|
|
Source |
|
|
Date Last Updated |
September 6, 2017
|
