Proof Point
Facebook dominates messaging app race with Whatsapp and Messenger each having 1.2 billion monthly users as of July 2017
Messaging App Monthly Active Users
as of July 2017 (billions)
| Note: | Based on most recent published figures as of July 2017 |
Proof Point Findings
- Messaging App – Software enabling sending and receiving of messages via Internet connection
- Monthly Active Users (MAU) – Number of users who use messaging app service on monthly basis
- Significant Global Presence – Facebook messaging platforms Messenger and WhatsApp most used globally, each with 1.2 billion MAUs in 2017
- Chinese Messaging Platforms – Chinese company Tencent’s WeChat and QQ Mobile each have roughly 900 million users, catering predominantly to Chinese population
- Other Asian Messaging Platforms – Japan’s Viber and Line have 260 million and 217 million MAUs each respectively, while South Korea’s KakaoTalk has 42 million
- Key Growth Drivers – Include increasing penetration of smartphones, rising use of mobile app ecosystems, improving network connectivity, and expanding functionalities of messaging platforms, such as ability to send P2P payments or send interactive media
