Proof Point
While smartphone, tablet and ebook reader penetration growth slowed in 2016, wearable devices showed emerging growth
U.S. Mobile and Wearable Device Penetration
2014 – 2016 (percentage of population)
Proof Point Findings
- Mobile and Wearable Device Penetration – Population segment owning mobile and wearable devices, such as smartphones, tablets, ebook readers, fitness bands, smartwatches, and virtual reality headsets
- Slowing Mobile Device Penetration Growth – Experienced slowdown between 2015 and 2016 as market becomes increasingly saturated, with smartphone increasing by 7% and tablet by 8%, compared to more than 10% growth recorded by both between 2014 and 2015, while Ebook reader ownership remained stable
- Increasing Wearable Device Ownership – Saw huge increases between 2015 and 2016 with fitness band growing from 10% to 17%, smartwatch from 4% to 12% and VR headsets from 0% to 8%
- Key Drivers – Include increasing mobile device adoption among older population, expanding functionalities and integration capabilities of wearable devices, proliferation of applications for both mobile and wearable devices, and increasing network connectivity
|
Accelerator |
|
|
Market Disruption |
|
|
Sector |
Cross-sector
|
|
Source |
|
|
Date Last Updated |
May 8, 2017
|
