Proof Point
Global Facebook monthly active users grew 39% annually from 60 million in 2007 to 1.86 billion in 2016, with percentage using mobile reaching 94%
Global Facebook Monthly Active Users and Percentage Using Mobile
2007 – 2016 (billions and percentages)
Proof Point Findings
- Monthly Active Users (MAUs) – Registered users who used or logged in to Facebook in the last 30 days through website or mobile platform, while mobile MAUs refer to users who either accessed Facebook exclusively using mobile devices or in conjunction with personal computers
- Significant Average MAUs Growth – Increased dramatically by 39% between 2007 and 2016 from 60 million to almost 1.9 billion
- Predominantly Mobile Users – Percentage of users accessing Facebook through mobile website or app reached 94% in 2016 from 28% in 2009
- Key Adoption Drivers – Include expansion of services offered through Facebook (e.g.messaging, payment processing, job recruiting, content sharing), explosion of content generated by users, from both consumers and companies, and improving network connectivity, particularly in emerging markets
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Accelerator |
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Market Disruption |
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Sector |
Media and Entertainment
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Source |
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Date Last Updated |
April 18, 2017
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