IBM and Salesforce announced integration of Watson and Einstein platforms that could draw richer insights about customers and other data

Briefing

March 30, 2017

Briefing	Watson and Einstein Integration – Announced partnership to integrate IBM's Watson with Salesforce's Einstein, available to customers in 2017 H2 Customer Insights – Structured and unstructured data from Watson, including weather, healthcare, financial services, and retail, coupled with customer data from Salesforce can unlock new insights for sales, service, marketing, and commerce Better Decisions and Customized Campaigns – Benefits may include accelerated decision-making and more customized marketing campaigns, potentially increasing customer success Einstein Vision – Salesforce also announced Einstein Vision, new APIs that let developers bring image recognition to CRM and build AI-powered apps
Accelerator	Artificial Intelligence
Business Model and Practices Business Model and Practices	Deeper Customer Relationships, Innovative Partnerships
Sector	Information Technology
Organization	International Business Machines Corp., Salesforce.com Inc.
Source	"IBM and Salesforce announce landmark global strategic partnership," IBM News Room, https://newsroom.ibm.com/; Adhikari, R., "Salesforce, IBM kick off new artificial intelligence era", E-Commerce Times, http://www.ecommercetimes.com/; AcceleratingBiz analysis
Original Publication Date	March 6, 2017

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