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Briefing
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- Online Shopping Forecast – Food Marketing Institute and Nielsen forecast U.S. online grocery shopping could grow five-fold next decade, reaching $100 billion by 2025
- Larger Market Share – Online grocery shopping could make up 20% of total U.S. food and beverage sales by 2025, from 4.3% in 2016
- More Online Shoppers – 23% of American households now buy groceries online, which could grow to more than 70% by 2025
- Fast Moving Products – Canned goods, condiments, spices and other so-called center of store products will be bought online faster than fresh produce and meat
- Drivers – Include tech-savvy millennial consumers and increasing number of retailers offering more delivery options, such as click-and-collect service
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Accelerator
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Sector
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Wholesale and Retail Trade
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Organization
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Food Marketing Institute, Nielsen
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Source
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Original Publication Date
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January 30, 2017
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