Dutch navigation device maker TomTom NV re-focusing business on high-definition maps for autonomous cars to revive company sales, with initial deployment in trucks expected by late 2018

Briefing

Dutch navigation device maker TomTom NV re-focusing business on high-definition maps for autonomous cars to revive company sales, with initial deployment in trucks expected by late 2018

April 19, 2018

Briefing
  • New HD Maps Focus – Navigation device maker TomTom NV investing in high-definition (HD) maps for driverless cars, relying less on core personal navigation devices business, which is currently in decline due to competition with substitutes such as mobile navigation apps
  • Declining Sales – Estimated sales in 2018 at €800 million ($981 million), from €7 billion ($2.3 billion) in 2007, when most of sales came from satellite navigation devices
  • Initial Products – First trucks to integrate TomTom’s software and maps, which enables cars to adjust speed when encountering curve or climb, while reducing gas consumption, expected on roads in late 2018

Accelerator
Transportation and Mobility

Business Model and Practices

Business Model
and Practices
Dynamic Strategic Management, Managed Product Portfolios, New Revenue Models

Sector
Information Technology, Transportation and Logistics

Organization
TomTom International BV

Source

Original Publication Date
April 9, 2018

Leave a comment