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Briefing
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- Simplifying Privacy and Security Controls – Facebook announced new centralized page to control privacy and security settings on social media site, instead of accessing settings in 20 different pages, giving users more control over their data
- Cambridge Analytica Scandal – Announcement comes as Facebook comes under fire when political consultancy firm Cambridge Analytica improperly collected data from 50 million Facebook users without permission
- Target Advertising Limitation – Company said it will end practice of allowing advertisers to target users based on data collected by third party data brokers
- Access Your Information – Introduced tools that let users easily find, download, and delete their data, such as photos, contacts, posts, and more
- Regulatory Scrutiny – Public outcry over company’s data practices led to #DeleteFacebook movement, with CEO Mark Zuckerberg asked to testify before lawmakers
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Accelerator
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Market Disruption
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Sector
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Information Technology
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Organization
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Facebook Inc.
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Source
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Tiku, N., "Facebook will make it easier for you to control your personal data",
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Breland, A., "Facebook unveils privacy and security tool in wake of outcry",
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Frenkel, S. and Singer, N., "Facebook introduces central page for privacy and security settings",
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Egan, E. and Beringer, A., "It’s time to make our privacy tools easier to find",
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AcceleratingBiz analysis
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Original Publication Date
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March 28, 2018
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