Actions Made by U.S. Consumers as Result of Valuable Content from Brands

Actions Made by U.S. Consumers as Result of Valuable Content from Brands
Actions Made by U.S. Consumers as Result of Valuable Content from Brands

Proof Point

More than half of U.S. adult consumers purchased from brand after seeing valuable online content in 2017, according to Adobe study

Actions Made by U.S. Consumers as Result of Valuable Content from Brands

2017 (percentage)

Note: Data from 2018 Adobe Consumer Content survey of 1,011 U.S. adult consumers last December 11 – 17, 2017

Proof Point Findings

  • Influenced Buyer – 57% of respondents in Adobe survey bought from company after engagement with valuable content in 2017
  • Sharing and Subscription – Valuable brand content also motivated U.S. consumers to share it to friends and family (29%), as well as subscribe to company’s email list (23%)
  • Key Growth Drivers – Include improving network connectivity, rising business demand and opportunities in using social media platforms, growing user preference to consume and share content via online channels, and continuously evolving consumer shopping behavior

Accelerator
Content Creation, Sharing and Consumption, Online Commerce

Market Disruption
Seamless Multi-Channel Experiences

Business Model and Practices

Business Model
and Practices
Deeper Customer Relationships

Source

Date Last Updated
December 26, 2018

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