Proof Point
Pew Research Center survey found majority of U.S. adults identified cable connections as primary means of watching TV in 2017, while younger generation prefers online streaming services
U.S. Adults Primary Means of Watching TV
2017 (percentage)
| Note: | Data from Pew Research Center Survey of 1,893 adults across United States |
Proof Point Findings
- Cable/Satellite Preference – 59% of U.S. adults surveyed uses cable or satellite subscription as primary means of watching TV, driven by majority of older generations aged 50 and above
- Youth Prefers Streaming – Majority of younger adults aged 18 to 29 (69%), identified online streaming services as primary channel, with only less than 40% of older respondents using technology
- Key Growth Drivers – Include proliferation of online TV streaming services, increasing volume of content exclusive to online streaming platforms, improving home connectivity, and growing demand for on-demand video subscription
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Accelerator |
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Sector |
Media and Entertainment
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Source |
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Date Last Updated |
March 16, 2018
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