Proof Point
Majority of U.S. adult Youtube users surveyed by Pew Research Center watch video recommendations of Youtube’s AI engine in 2018, with younger generations more likely to do so
U.S. Adult Youtube Users Watching AI-Driven Video Recommendations by Age Group
2018 Q2 (percentage)
| Note: | Data from Pew Research Center’s survey of 4,594 U.S. Adults between May 29 and June 11, 2018 |
Proof Point Findings
- Adults Watching Recommendations – Roughly four in five respondents in Pew Research Center survey watch videos suggested by Youtube’s artificial intelligence (AI) recommendation engine in 2018, with 15% saying they do so regularly
- Younger Generation Lead – Younger age groups, from 18 to 49, are more likely to follow Youtube AI engine's recommendations than older cohorts
- Key Growth Drivers – Include growing user preference for online media channels, increasing volume and variety of available video content, heightening demand for personalized services and rapidly-advancing artificial intelligence applications
|
Accelerator |
|
|
Source |
|
|
Date Last Updated |
December 20, 2018
|
