Proof Point
Alexa reported by GlobalWebIndex as most used AI-enabled assistant by smart home device users in U.S. and U.K, as of August 2018
U.K. and U.S. Smart Home Device Users' Voice Assistant Utilization
August 2018 (percentage)
| Note: | Data from GlobalWebIndex What's The Next Big Thing for Voice Assistants in 2019? survey of 1,173 smart home assistant users and 2,602 smartphone assistant users aged 16-64 in U.S. and U.K. |
Proof Point Findings
- Voice-Controlled Smart Assistant – Artificial intelligence application that uses voice recognition, natural language processing, and speech synthesis to converse with users and assist in completing tasks through internet (e.g. Siri, Alexa, Cortana)
- Top Home Assistants – Three in four smart home users in U.K. and U.S. used Amazon Echo’s Alexa on owned devices as of August 2018, followed by Google Assistant (57%) and Apple's Siri (56%)
- Trailing Players – Microsoft's Cortana and Samsung's S Voice follow behind with 33% and 12% user adoption, respectively
- Key Growth Drivers – Include increasing adoption of virtual assistants, improving network connectivity, and growing consumer demand for solutions that will provide convenience and improve accessibility
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Cross-sector
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Date Last Updated |
November 28, 2018
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