Top Online Sources of Inspiration for Purchases

Top Online Sources of Inspiration for Purchases

Proof Point

Social media, retailer websites, and third-party sites top sources for purchasing inspiration online, according to customers surveyed by PwC

Top Online Sources of Inspiration for Purchases

2017 (percentage of respondents)

Note: Data based on PwC & SAP 2017 Retailer Survey covering 24,471 respondents from 29 countries across six continents

Proof Point Findings

  • Social Media Inspiration – Four in ten customers look through social media sites, such as Facebook and Twitter, for inspiration for purchases
  • Online Retailers Shopping – 37% of customers surveyed go to retailers’ individual websites to browse and find things to buy
  • Third Party Websites – One-third of respondents search through third party websites, such as price comparison and multi-brand websites (i.e. websites that carry and sell multiple brands to customers, like Amazon and JustFab) for purchasing inspiration
  • Key Growth Drivers – Include continuously evolving consumer shopping behavior, increasing consumer demand for seamless multi-channel engagement with brands, and growing volume of product choices and alternatives


Market Disruption


Information Technology, Wholesale and Retail Trade


Date Last Updated

September 7, 2017

Leave a comment