Proof Point
Social media, retailer websites, and third-party sites top sources for purchasing inspiration online, according to customers surveyed by PwC
Top Online Sources of Inspiration for Purchases
2017 (percentage of respondents)
| Note: | Data based on PwC & SAP 2017 Retailer Survey covering 24,471 respondents from 29 countries across six continents |
Proof Point Findings
- Social Media Inspiration – Four in ten customers look through social media sites, such as Facebook and Twitter, for inspiration for purchases
- Online Retailers Shopping – 37% of customers surveyed go to retailers’ individual websites to browse and find things to buy
- Third Party Websites – One-third of respondents search through third party websites, such as price comparison and multi-brand websites (i.e. websites that carry and sell multiple brands to customers, like Amazon and JustFab) for purchasing inspiration
- Key Growth Drivers – Include continuously evolving consumer shopping behavior, increasing consumer demand for seamless multi-channel engagement with brands, and growing volume of product choices and alternatives
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Accelerator |
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Market Disruption |
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Sector |
Information Technology, Wholesale and Retail Trade
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Source |
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Date Last Updated |
September 7, 2017
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