Proof Point
Driving efficiency and strategies, finding new customers, and developing new products and services top uses of data and analytics for companies in global KPMG study
Top Business Uses of Data and Analytics Worldwide
2016 (percentage)
| Note: | Data from KPMG’s 2016 Global CEO Survey of 1,268 chief executives across 28 countries and 11 key industries |
Proof Point Findings
- Data and Analytics (D&A) – Technique used on data repositories to uncover hidden patterns, unknown correlations and other useful information, enhancing business decision-making and productivity
- Business Driver and Development – More than 40% of respondents identified using D&A for driving process and cost-efficiency (44%), driving strategy and change (44%), finding new customers (43%) and developing new products and services (43%)
- Key Growth Drivers – Include proliferation of data analytics techniques and tools, increasing availability of customer, company and industry data, growing demand for increased process efficiency, and intensifying competitive environment
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Business Model and Practices Business Model |
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Sector |
Cross-sector
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Date Last Updated |
September 2, 2017
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