Proof Point
NPR survey found listening to music, asking questions without typing, and having fun gadget top reasons for buying smart speaker among U.S. consumers
Reasons for Buying Smart Speaker
2017 (percentage of respondents)
| Note: | Data based on National Public Radio (NPR) and Edison Research’s Smart Audio Report 2017, which surveyed 1,620 people online, aged 18 and above, 800 of which are smart speaker owners, and 15 people through in-home interviews, all of which own smart speakers |
Proof Point Findings
- Smart Speaker – Stand-alone, Internet-connected speaker that can run tasks, such as streaming music, setting reminders, ordering products, and controlling other connected-home devices, using artificial intelligence and voice commands
- Listen to Music – Nine in ten smart speaker owners surveyed by National Public Radio and Edison Research said listening to music top reason for buying device, with 62% also saying device plays better music than radio, and 53% saying it helps to discover songs
- Convenience – 87% of respondents liked that smart speakers can enable asking of questions without typing, while 69% said device makes it easier to do tasks
- Fun Gadget – 86% bought smart speaker because they thought it was a fun gadget to have, such as for entertaining children
- News and Information – 77% purchased device to listen to news and access information
- Key Growth Drivers – Include increasing consumer adoption of AI-enabled home devices, intensifying competition among big tech companies, improving network connectivity, and rapidly expanding artificial intelligence capabilities
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Accelerator |
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Sector |
Consumer Durables, Information Technology, Media and Entertainment
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Source |
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Date Last Updated |
July 24, 2018
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