Proof Point
Japan, U.S., Italy, and U.K had highest percentage of mobile phone owners using their devices to buy online in 2016, with U.S. most frequent buyers
Mobile Phone Use to Purchase Products Online in Selected Countries
2016 (percentage of mobile phone users)
Proof Point Findings
- Online Product Purchase – Payment for products purchased online using mobile phones through mobile wallets or online financial accounts
- General Global Trend – Japan (47%), U.S. (39%), Italy (33%), and U.K. (32%) have largest segments of mobile phone users who have purchased product online using their devices at least once in 2016
- Most Frequent Users – U.S. (19%), Italy (15%), and U.K. (14%) top three countries with most regular users (i.e. at least once a week) of mobile phone devices to purchase products online
- Key Drivers – Include increasing consumer preference to complete transactions online, growing merchant online platform presence, faster and more efficient shipping processes, proliferation of frictionless checkout systems, and expanding integration of new payment technologies with other cloud-based applications
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Accelerator |
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Market Disruption |
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Sector |
Wholesale and Retail Trade
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Source |
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Date Last Updated |
May 8, 2017
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