Global Spotify Premium Subscribers

Global Spotify Premium Subscribers

Proof Point

Number of Spotify premium subscribers reached 50 million as of March 2017, a 50x increase in five years

Global Spotify Premium Subscribers

2011 – 2017 (millions)

Proof Point Findings

  • Premium Subscribers – Number of customers subscribed to Spotify’s premium service, which allows song downloads and advertisement-free listening through mobile or desktop app
  • Accelerating Subscriber Growth – Spotify premium subscribers accelerated growth 50x, from one million in March 2011 to 50 million in March 2017
  • Key Drivers – Include listeners wanting to block advertisements, growing consumer interest for on-demand music streaming, increased company partnerships with music labels, Spotify’s continuous market expansion, and successful collaborations with Internet service providers and wireless companies


Market Disruption


Information Technology, Media and Entertainment


Date Last Updated

June 17, 2017

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