Proof Point
Accenture survey found 46% of Gen Y consumers globally consider taking investment advice from from online service providers, ranging from high of 59% in U.S. to low of 16% in Canada
Gen Y Willingness to Buy Investment Advisory Services From Online Provider in Selected Countries
2016 (percentage)
| Note: | Data from Accenture’s consumer study of 32,715 adult consumers of banking, insurance and investment advice services across 18 markets (Generation Y age = 22-34) |
Proof Point Findings
- Online Investment Advisory – 46% of global Gen Y consumers consider getting investment advice online, with highest interest in United States (59%), Brazil (56%), and Australia (53%)
- Least Interested Countries – Regions with less interest in service include Canada (16%), Germany (36%), and Nordics (37%)
- Key Growth Drivers – Include proliferation of online investment advisory providers, growing adoption of digital investment advisory technologies, continuous unbundling of banking services, and rising consumer preference for faster, easier, and more convenient online transactions
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Market Disruption |
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Sector |
Financial Services
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Source |
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Date Last Updated |
August 10, 2017
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