Proof Point
2017 Salesforce survey found in-person as most important customer communication channel used by sales professionals
Critical Communication Channels Sales Professionals Use When Connecting with Customers
2017 (percentage)
| Note: | Data from Salesforce’s 2017 State of Sales Report surveying 3,100 sales professionals globally |
Proof Point Findings
- Most Critical Channels – 87% of respondents in Salesforce survey finds in-person communication very important to sales success in 2017, followed by phone (83%) and email (78%)
- Technological Blend – Sales teams also find success when mixing personal interaction with scalable technologies such as Knowledge bases (e.g., company website), online forums and social media
- Emerging Tech – Adoption remains low for advanced channels, such as mobile apps, messengers and voice assistants
- Key Growth Drivers – Includes growing adoption of emerging technologies in sales processes, increasing customer preference for personalized products and services, and proliferation of technological sales solutions
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Market Disruption |
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Business Model and Practices Business Model |
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Cross-sector
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Date Last Updated |
January 22, 2018
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