Proof Point
Consumers prefer to buy entertainment-related products online while retaining shopping for groceries and other household items in physical stores
Consumer Preference to Purchase Online vs. In-Store by Product
2017 (percentage of respondents)
| Note: | Data based on PwC & SAP 2017 Retailer Survey covering 24,471 respondents from 29 countries across six continents |
Proof Point Findings
- Online Entertainment Shopping – Consumers more inclined to buying entertainment-related content and products, such as books, music, movies, video games, and toys from online channels
- Brick-and-Mortar Preferred Goods – Household items and differentiated goods, such as clothing and footwear, consumer electronics, and jewelry, products consumers prefer to buy from physical stores where they can try and look at them
- Physical Grocery Selection – Significant majority (70%) of respondents indicated they like to shop for groceries in-store versus online (23%)
- Key Growth Drivers – Include continuously evolving consumer shopping behavior, increasing consumer demand for seamless multi-channel engagement with brands, and proliferation of digital technology-enabled tools enabling consumers and merchants to conduct transactions online, such as smartphones, cloud computing, and new payment systems
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Accelerator |
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Market Disruption |
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Sector |
Consumer Durables, Food and Beverage, Information Technology, Media and Entertainment, Wholesale and Retail Trade
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Source |
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Date Last Updated |
August 29, 2017
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