Proof Point
Newzoo forecasts smartphone users in China to grow by 8.1% annually, from 597 million in 2015 to 881 million in 2020
China Smartphone Users
2015 – 2020F (millions)
Proof Point Findings
- Smartphone Users – Individual who owns and uses smartphone at least once a month
- Consistent User Growth – Mobile and Esports market intelligence provider Newzoo expects Chinese smartphone users to grow continuously through 2020, from 597 million in 2015 to 881 million in 2020, an annual increase of 8.1%
- Smartphone User Penetration – 51.7% of total Chinese population owned a smartphone as of April 2017, numbering 717 million smartphone users
- Key Growth Drivers – Include innovative device features and performance, falling smartphone prices, intensifying competition from local players, more smartphone users coming from rural markets, and improving incomes and consumption
