Proof Point
Majority or 54% of C-level executives surveyed by IBM in 2015 expect growing competition from companies outside their industries
Changes in Competitive Landscape According to Executives Surveyed by IBM
2013 and 2015 (percentage of respondents)
| Note: | Data based on IBM’s Global C-suite Study of 5,247 C-level executives from 21 industries in more than 70 countries |
Proof Point Findings
- More Outside Competition – More executives (54%) believe competition will come from other industries, up from 43% in 2013
- Less From Same Industry – Fewer executives (29%) think more competition will come from own industry, down from 39% in 2013
- More Industry Convergence – Industry barriers eroding as established companies enter new industries with new business models and technology-enabled practices, disrupting traditional companies
- Key Drivers – Include proliferation of disruptive startups, growing competition from technology giants diversifying into other industries, globalization, and increasing scalability of technology-enabled business models
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Market Disruption |
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Sector |
Cross-sector
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Source |
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Date Last Updated |
June 27, 2017
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