Proof Point
38% of automotive executives believe OEMs will make money from data collected from vehicles and customers, with confidence higher in China, America, India and ASEAN
Automotive Executives That Absolutely Agree OEMs Can Generate Revenue From Data by Region
2016 (percent of respondents)
| Note: | Data based on KPMG’s survey of almost 1,000 executives from automotive upstream and downstream industry segments in 42 countries, covering OEMs, suppliers, ICT companies, mobility service providers, dealers and financial services |
Proof Point Findings
- OEMs Definition – Original equipment manufacturers (OEMs) refer to vehicle manufacturers
- Data Revenue Model – 38% of automotive executives absolutely agree that OEMs will be able to monetize vehicle and customer driving data
- Regional Differences – Executives from China (49%), North America (45%), South America (45%), and India and ASEAN (45%) more confident than counterparts from rest of world
- Key Drivers – Include proliferation of rapidly advancing sensors and related technologies (e.g. computing, operating system, Internet connectivity, data storage, and location hardware), willingness of customers to share data in exchange for potential driving benefits (e.g. convenience, safety, and savings), and electrification and increased autonomy of vehicles
|
Accelerator |
|
|
Business Model and Practices Business Model |
|
|
Sector |
Transportation and Logistics
|
|
Source |
|
|
Date Last Updated |
May 29, 2017
|
